...Everywhere I look arround.....
The flowers, the chocolate, the love of your life ... Are love nice?....Really not...
Well, what we are going to talk today is about packs experiences related with Valentine's day and the economic benefits that this day contribute in these packs.
Experiences boxes have become one of the
gifts this Valentine star as they offer their buyers a variety of activities
and destinations to choose from with prices to suit all budgets ranging from 15
to 300 euros.
The leading companies in this sector in
Spain (“La vida es Bella!, Smartbox, Kaleidoscope, Minube) ensure that sales at
Christmas and Valentine's Day are the most important of the year and some of
them have been detected even in 2013 an increase of 12 % on sales recorded last
year.
Despite the economic situation, the large
number of products that refer to experiences of enjoyment with friends with a
very varied prices makes it one of the favorite gifts by the Spanish in these
romantic dates.
Some companies like 'La vida es Bella' have
even launched limited editions of some of his experiences with a special image
catalog on the occasion of Valentine's Day, all with a common message: 'I Love
You'.
Smartbox has also launched a special
product 'Smartbox I like you', a box multiexperiencia that offers more than 500
options for wellness, gastronomy, adventure to share with friends. They have
also created a romantic selection with other boxes as 'Smartbox romantic
evening' or 'romantic and Gourmet Smartbox' User Profile.
The customer profile of this type of
product is that of young people between 25 and 45 years, familiar with online
shopping, with medium-high purchasing power and consumption do solo.
Lately note also increasingly a social
purchase by a group of friends, especially in packs of food experiences, sports
or nature.
The companies have found that, in general,
is a product consumed mostly by women but men have lately discovered the benefits
of this new type of gift.
The star products of these experiences are
packages dedicated to pampering, short breaks and stays, especially as Valentine
dates. "The ones we sell in Spain are 'Refuge for two' and 'Spa for
two,'" stated Mayte Garcia, La Vida es Bella” told Europa Press.
Customers are increasingly demanding
economic experiences and of short duration, so the two-night stays are favorites.
In Smartbox 'top sales' are 'Smartbox off three days', 'Smartbox City Weekend 2
nights' or 'Three days with rural flavor'.
Despite the crisis, the sales price of the
packages has not changed in the last year although it has diversified gift
ideas with the same quality, but at a price adjusted to have experiences for
all types audiences.
Did you know...?
That the tradition in South Korea says that women should give chocolate to your sweetheart on Valentine's Day, while the man has to return the gift a month later, on March 14, in the so-called White Day....
And....
In Nicaragua, where a radio station organized a mass wedding of 500 couples....
And...
Valentine scary in Norfolk, England, for the character of Jack Valentine, who plays in the back doors of the houses, leaving sweets and presents for children. Although good character, Jack scares children most of the population.
