Surviving the crisis.

Fusions and more fusions.

Good night everybody. Today we have a new about Smartbox and Wonderbox.

We never talked about Wonderbox before, but it is a king of pack experience that makes your dreams come true, or at least is what the say.

This midday, more or less at two o’clock we were walking around Montigalà Mall and when we arrived to Carrefour we saw an exposition of Wonderbox and next to this, another exposition of Wonderbox. The curiosity was that Wonderbox offered the same kind of destinies than Smartbox and Wonderbox had a lower price, exactly10 Euros less. We would like to show you a photo of this but the personal of Carrefour didn’t let us do any photo to their products.

But the situation was the next; in front of the aisle there were these two packs and in the sideway there was “La Vida Es Bella” with a high price.

We were puzzled because normally Wonderbox has higher prices than another packs. Maybe one of the reasons is because Smartbox and “La Vida Es Bella” were joined and Wonderbox didn’t want to surrender. We have been investigating and effectively Wonderbox is propriety of Smart and Co. The CEO of Smart and Co has assured that has promoted a plan of action to reinvent Wonderbox and become this brand as the “Low Cost” of the company offering packs with the same category they had but battling this way to travel agencies.

During all 2012, the brand had sold more than 650.000 packs and is operating in more than 14 countries. 

Did you know...?

That the Vatican has the money enough to end world poverty twice.